What Is The Famous Candle Brand In The Uk?

Candles have been used for centuries to provide light and create ambiance. While in the past candles were a necessity, today they are more commonly used to scent and decorate homes. The UK has a number of popular candle brands that have stood the test of time. Understanding which candle brands are most iconic and beloved by Brits offers insight into the country’s culture and consumer preferences.

The famous candle brands based in the UK reveal what scents and styles British consumers are drawn to. They also illustrate how artisanal goods can develop into iconic brands embraced by the masses. Examining notable candle companies sheds light on business and manufacturing as well. The market dominance of brands like Yankee Candle underscores the power of brand recognition and the value of quality in competitive retail spaces.

History of Candles

Candles have been used for light and ambiance in the United Kingdom for centuries. As early as the Middle Ages, candlemaking guilds controlled candle production and set strict standards for candle quality. Beeswax and tallow were the main ingredients used historically. The wealthy burned beeswax candles while tallow candles made from animal fat were more common in modest households.

In the 18th century, spermaceti, a waxy substance from sperm whales, became a popular ingredient in high-end candles in the UK. Later, paraffin wax, derived from petroleum, became the dominant candle fuel as it was much cheaper than animal-based waxes. Paraffin allowed candlemaking to transition from a specialty craft to mass production in factories. By the mid-19th century, price drops made candles affordable to all classes.

The invention of the light bulb in the late 1800s led to the decline of candles for lighting. However, their use in religious and social rituals continued. In the 20th century, candles became more associated with decoration, aroma, and mood enhancement rather than utility.

Most Popular Candle Brands

The UK has seen an explosion in the popularity of candle brands over the past decade. With candle sales continuing to rise, there are now numerous companies vying for the top spot. Here are five of the most popular and well-known candle brands currently dominating the UK market:

1. Yankee Candle – Undoubtedly the most famous candle brand in the UK, Yankee Candle offers a huge range of candle scents and styles. From traditional jar candles to tea light samplers, it is the go-to brand for many candle lovers.

2. Neom Organics – Focusing on natural ingredients and essential oil fragrances, Neom Organics has grown rapidly in recent years. Their candles promote wellbeing through unique scent combinations.

3. Jo Malone – Associated with luxury home scents, Jo Malone is popular for its perfume-inspired candles. The elegant packaging makes them gifted favourites.

4. The White Company – Elegant and minimalist in style, The White Company offers a select range of luxury homeware including popular candle lines in diff erent vessel styles.

5. Lily-Flame – A Shropshire-based business, Lily-Flame offers vegan-friendly, UK-made candles including beautifully decorated containers. Popular for gifting.

Yankee Candle

Yankee Candle is one of the most popular and famous candle brands in the UK and worldwide. Founded in 1969 by Mike Kittredge, Yankee Candle started in Massachusetts, USA when Kittredge created his first scented candle out of melted crayons as a gift for his mother. The handmade candle was a hit, and soon neighbors and friends began requesting Kittredge make candles for them too.

In the 50+ years since, Yankee Candle has grown into an international candle empire. The company has over 600 retail stores globally, with nearly 100 located in the UK. Yankee Candle offers a wide range of scented jar, votive, pillar and tealight candles in thousands of fragrances. Some of their most popular candle scents include Clean Cotton, Lavender Vanilla, Lemon Lavender, and the classic Christmas Cookie.

Beyond candles, Yankee Candle also sells fragrance spheres, car air fresheners, wax melts and tart warmers. The brand has capitalized on creative partnerships and seasonal themes to drive sales. Overall, Yankee Candle has cemented itself as one of the most recognizable and successful candle companies thanks to its emphasis on fragrance innovation and highly-effective branding and marketing.

Yankee Candle’s Popularity

Yankee Candle has become the most famous and popular candle brand in the UK due to its wide variety of unique scents, immersive store experiences, and effective marketing strategies. The company offers over 500 diverse scents ranging from fruity and floral to spicy and seasonal. Popular fragrances like Clean Cotton, Vanilla Cupcake, and MidSummer’s Night capture the essence of cozy memories and allow customers to fill their homes with evocative aromas. Yankee Candle prioritizes scent innovation and frequently releases new fragrances based on current trends.

The brand also provides an engaging retail environment that encourages customers to take their time exploring products. Stores feature the iconic Scenterpiece with rows of candles to sniff, merchandise displays, and even full home vignettes. This sensory experience gets shoppers excited about bringing different scents into their lives. Yankee Candle further drives brand passion through seasonal packaging, collectible jars, and novelty candles shaped like objects. Their products naturally inspire gifting between friends and family.

In terms of marketing, Yankee Candle promotes itself as an affordable luxury that can turn any moment into a special occasion. Advertising emphasizes the nostalgic memories linked to smell and the brand’s role in home fragrance for over 50 years. Effective storytelling on social media and partnerships with influencers have also connected Yankee Candle with younger consumers. Through consistent innovation and emotional branding, the company remains the go-to candle brand for British shoppers seeking exceptional scents, gifts, and decor.

Other Leading Candle Brands

While Yankee Candle is the clear market leader in the UK, there are several other popular and successful candle brands that have carved out niches for themselves. Three of note are Jo Malone, Neom Organics, and Dyptique.

Jo Malone is known for its luxury scented candles and fragrances. The brand has built a reputation for high-quality ingredients and complex, sophisticated scents like Lime Basil & Mandarin and Pomegranate Noir. Jo Malone candles come in elegant packaging and are considered gifting staples.

Neom Organics has gained a following for its natural soy wax candles made from essential oils. With scents like Happiness and Tranquility, Neom promotes the candles’ aromatherapeutic benefits. Neom has also branched out into skincare and other wellness products.

Dyptique is a French luxury brand with boutiques globally. Their candles have unique and unexpected scents like Fig Tree and Tubereuse. The brand has a minimalist, upscale aesthetic that makes their products aspirational yet accessible. Overall, Dyptique is known for exceptional creativity and innovation in fragrance.

While not as dominant as Yankee Candle, these brands have resonated with consumers looking for a more niche, artisanal candle experience. Their focus on high quality and brand storytelling has allowed each to thrive.

Candle Trends

The UK candle market has seen many shifts and trends over the years when it comes to styles, scents, ingredients, and more. Some of the major trends include:

Natural and eco-friendly ingredients – There has been a growing movement towards candles made from natural, sustainable ingredients like soy, beeswax, and essential oils. Consumers want options that are non-toxic and environmentally friendly. Many brands now focus on sourcing ethical, organic ingredients.

Unique and exotic scents – While classics like vanilla and floral scents remain popular, many brands offer more unique scents like sandalwood, oud, roasted chestnut, and amber to stand out. There is a demand for new exotic aromas from regions around the world.

Premium and luxury options – The high-end candle market has expanded with brands like Jo Malone, Diptyque, and Miller Harris. These often use high quality waxes, fine fragrance oils, and elegant packaging. Consumers are willing to pay more for a luxurious home scent experience.

Celebrity and influencer brands – Celebrity candle brands like those launched by Meghan Markle, Kacey Musgraves and Kylie Jenner have grown in popularity. These leverage a celebrity fanbase and promote through social media influencers.

Lifestyle pairing – Candles are now marketed to complement specific moods, activities, or lifestyles. Brands suggest candles for relaxation, focus, romance, yoga, meditation, and more. Special seasonal and holiday scents are also increasingly popular.

Impact of COVID-19

The COVID-19 pandemic significantly impacted candle brands and sales in the UK. As lockdowns went into effect in 2020, more people spent time at home, leading to increased demand for candles. Market research shows that candle sales spiked in the UK in the first half of 2020.

According to Kantar, a data analytics company, candle sales increased by 12% in the UK in the 16 weeks up to August 2020. Other reports found that candle sales at retailers like John Lewis increased by 70%. The demand was driven by consumers looking to make their homes more comfortable and enjoyable while spending more time indoors.

The lockdowns prompted many UK consumers to recreate the experience of visiting spas, hotels and restaurants at home through scented candles. Research by Mintel found that 56% of UK adults used scented candles to create a nice atmosphere and relax while at home during the pandemic. Consumers sought out candles with scents like bamboo, eucalyptus and sea salt to remind them of spas.

Candles also became popular gifts during COVID-19, as people looked for small indulgences to lift others’ spirits during difficult times. With weddings, parties and other social events cancelled, UK consumers purchased candles as gifts instead. The increased gift-giving also boosted candle sales.

In summary, COVID-19 led to significant increases in candle usage and sales in UK households. Consumers turned to candles to establish calming atmospheres and provide small luxuries during long periods spent at home due to lockdowns and restrictions.

Future of Candle Brands

Based on current candle trends and consumer demands, the future looks bright for leading brands like Yankee Candle. Here are some predictions for what’s to come:

With more focus on wellness and aromatherapy, we may see more candles designed to promote relaxation, sleep, and mood enhancement. Scents like lavender, eucalyptus, and chamomile will likely grow in popularity. There also may be more candles aimed at boosting energy and productivity.

Customization and personalization will be key. Brands could allow more options for customers to create their own candle scents, containers, labels etc. Limited edition and seasonal scents will continue to drive sales.

Companies will focus more on natural and eco-friendly ingredients as consumers become more health and environmentally conscious. Beeswax, soy wax, cotton wicks and essential oils will be prominently featured.

Technology could come into play with candles that can be controlled by voice assistants or apps. We may see candles change colors, play music, or diffuse combinations of scents on command.

As online shopping grows, candle sampling could become more commonplace. Brands may offer sample kits so customers can try out different scents before committing to a full-size candle.

With Yankee Candle’s wide distribution network and variety of scents, they are well positioned to capitalize on emerging trends. Their established reputation should also help them remain a top contender despite increasing competition.


In summary, Yankee Candle is considered the most famous candle brand in the UK for several reasons. Firstly, it has a long history dating back to 1969 when it first started selling candles in Massachusetts. Over the decades, it has expanded internationally and opened stores across Europe, including the UK.

Yankee Candle offers a huge selection of candle scents, over 150, making it stand out from competitors. It has signature scents like Clean Cotton that have remained customer favorites for years. The variety and quality of its candles has helped Yankee Candle become the market leader.

The brand also has a reputation for excellent customer service and appealing store displays that draw customers in. Yankee Candle invests significantly in marketing, keeping the brand visible through advertisements and promotions. This high brand awareness is a key factor that makes Yankee Candle the most famous candle brand for most British consumers when they think of buying a scented candle.

In the UK candle market, no other brand has the same level of visibility and availability as Yankee Candle. For anyone looking to buy a safe, high-quality scented candle, Yankee Candle remains the go-to option and is considered the quintessential candle brand.

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