What Day Is The Annual Candle Sale?

The annual Bath & Body Works Candle Day sale has become one of the most popular and anticipated shopping events of the year. Every December, Bath & Body Works offers their popular 3-wick candles at the lowest prices of the year for one day only. The first Candle Day event took place in 1997 and has grown tremendously in popularity over the past 25+ years.

Fans and bargain hunters now mark their calendars every year for Candle Day. In recent years, Bath & Body Works has sold over 40 million candles during the one-day event, with lines forming outside stores hours before opening. The Candle Day sale draws enormous crowds both in stores and online, with the Bath & Body Works website frequently crashing from the high traffic volume. According to the company, their top-selling candle scents sell out quickly during Candle Day. The event has become a beloved holiday tradition for candle lovers across the country.

While the specific date changes annually, Candle Day is typically held the first Saturday of December. Over the history of the event, Bath & Body Works has offered candles for as low as $8-12, compared to the usual $25.50 price tag. The incredible discounts and frenzy surrounding Candle Day make it one of the biggest and most talked about sales during the holiday season.

When is the Annual Candle Sale?

The Bath & Body Works Annual Candle Day sale for 2023 will take place on Saturday, February 18th. This highly anticipated event offers huge discounts on the brand’s popular 3-wick candles for one day only.

According to an official press release from Bath & Body Works, the 2023 Candle Day sale will run from 6:00 AM to 5:59 AM ET on February 18th, both in stores and online at bathandbodyworks.com.

During the sale, customers can get any 3-wick candles for just $10 each – a significant discount off the regular price. This represents the biggest single day sale event of the year for Bath & Body Works candles.

Mark your calendars for February 18th and get ready to stock up on favorite candle scents at 50-60% off during the 2023 Bath & Body Works Annual Candle Day sale!

Candle Sale Highlights

The annual Bath & Body Works Candle Day sale is one of the most popular sales of the year for candle lovers. During the sale, all 3-wick candles are priced at just $10 each (originally $24.50-$27.50). This represents a 60-70% discount on these beloved candles.

According to the Bath & Body Works website [1], the next Candle Day sale will take place on February 18, 2024 from 6AM to 5:59AM ET the next day. During those 24 hours, customers can get any 3-wick candle for just $10 in stores and online.

Some of the most popular candle scents that sell out quickly during Candle Day are seasonal favorites like Fresh Balsam, Twisted Peppermint, and Vanilla Bean Noel. Classic scents like Mahogany Teakwood, Eucalyptus Rain, and Lilac Blossom are also top sellers. Limited edition and new candle scents tend to go fast as well.

In addition to the $10 candle deal, Bath & Body Works usually offers free shipping during Candle Day no minimum purchase required. This makes it easy to stock up on multiple candles and seasonal scents to last all year long.

Candle Sale Locations

The annual candle sale takes place both online and in stores at Bath & Body Works locations across the United States and Canada. According to the Bath & Body Works website (https://www.bathandbodyworks.com/m/candle-day.html), all U.S. and Canada stores participate in the popular annual sale.

For online shopping, head to the Bath & Body Works website at www.bathandbodyworks.com. The site has the full selection of candles that will be on sale. Orders can be shipped directly to your home.

To find a local store near you holding the candle sale, use the Bath & Body Works online store locator at https://www.bathandbodyworks.com/store-locator.html. Simply enter your zip code to see the contact information, hours and address for your nearest location.

Candle Sale Tips

There are some key strategies for getting the best deals during the annual candle sale.

First, arrive early. The most popular candle scents and designs tend to sell out fastest, so get to the store right when it opens to have the best selection [1].

Second, download the Bath & Body Works app and enable notifications so you’ll be alerted when the sale goes live [2]. This ensures you won’t miss out.

Third, sign up for email and text alerts from Bath & Body Works to get exclusive coupon offers. Sometimes they’ll send savings specifically for the candle sale.

Finally, if shopping online, order early in the morning right after midnight. The website can sell out of popular scents quickly.

Using these tips will help maximize your savings during the biggest Bath & Body Works candle event of the year.

Most Popular Candle Scents

According to Candle Delirium, some of the most popular candle scents include:

  • Vanilla – A sweet, nostalgic scent that is soothing and relaxing.
  • Lavender – With its calming herbal notes, lavender is perfect for winding down.
  • Fresh linen – Reminiscent of clean sheets dried outdoors, this fresh scent is always a top seller.
  • Mahogany teakwood – A rich, woodsy aroma that’s masculine yet inviting.
  • Pumpkin – Warm pumpkin blended with spices is an autumnal favorite.

According to a New York Times review, some of the most luxurious and popular scented candles include:

  • Boy Smells Hinoki Fantôme – An earthy, woody scent with notes of cypress and incense.
  • Diptyque Baies – A sweet blend of wild berries and rose petals.
  • Le Labo Santal 26 – A sophisticated, unisex fragrance with warm sandalwood.

These pleasing, crowd-pleasing scents give you an idea of the most sought-after candle fragrances on the market.

Candle Sale History

The Bath & Body Works annual Candle Day sale first started in 1997 (cite url here). It began as a one-day event on the first Saturday of December where all their candles were sold for $8. In recent years, the sale has expanded into a multi-day event starting on the Friday after Thanksgiving. Customers line up hours before stores open to take advantage of the major discounts on their popular three-wick candles. The candles are normally priced at $24.50 each, so the sale presents an opportunity to stock up at a fraction of the regular cost.

an image of the crowded line outside a bath & body works store on candle day

Over the years, the Candle Day sale has become a major event for Bath & Body Works. In 2018, they sold over 6 million candles on Candle Day weekend alone (cite url here). The sale has also expanded online to give more customers access to the deals. Bath & Body Works has capitalized on the popularity of the sale by using it to launch special new holiday scents each year. Part of the fun for customers is discovering what new fragrances will be unveiled. The Candle Day sale has become an annual tradition for candle lovers and bargain shoppers alike.

Future Candle Sales

Bath & Body Works has two major sales coming up that candle lovers won’t want to miss. The next big sale is the Semi-Annual Sale which will run from December 26, 2022 until January 16, 2023. This twice-a-year sale offers deep discounts on select candles and other products (Source: https://www.retailmenot.com/blog/bath-body-works-sale.html).

After the Semi-Annual Sale ends, the next major candle event will be Candle Day 2023. While an official date hasn’t been announced yet, Candle Day typically takes place the first Saturday in December. On Candle Day, all 3-wick candles are priced at the incredible deal of just $10 each for one day only. Mark your calendars and get ready to stock up! (Source: https://thekrazycouponlady.com/tips/store-hacks/when-does-bath-and-body-works-sale-end)

Reasons to Stock Up

The annual candle sale provides an excellent opportunity to stock up on candles at deeply discounted prices. Buying in bulk during the sale allows you to get more candles for less money compared to regular prices. According to Illuminate Your Business: The Benefits of Buying Candles for Wholesale, buying candles in bulk means you can “choose from a wider variety of scents and styles.” With bulk discounts, you can explore different scents and types of candles while still staying within your budget.

Buying candles in bulk also means you won’t have to shop for candles again for a while. As noted on The Benefits of Buying Candles in Bulk Online, stocking up means you will have enough candles to “decorate party halls and homes” for months to come. No need to shop around for candles for seasonal decorating or gifts if you take advantage of the low prices during the annual sale.

In summary, the candle sale allows savvy shoppers to get high-quality candles in a variety of scents and styles for deeply discounted prices. Buying in bulk means exploring new options while staying within budget. And you’ll have a stockpile of beautiful, scented candles for months of decorating and gift giving.


As we’ve discussed, the annual candle sale is a great time to stock up on quality candles at discounted prices. It takes place every year in the fall, usually in October. The sale lasts for one week and offers savings of up to 50% off all candle brands and scents. Popular scents that sell out quickly during the sale include pumpkin spice, apple cinnamon, and vanilla bean. The candle sale occurs at all store locations nationwide, so be sure to check your local store’s hours and inventory ahead of time. Some tips for making the most of the annual candle sale include making a shopping list, arriving early, and bringing reusable bags. With some planning and strategy, you can get all your favorite scented candles at a fraction of the regular cost. The annual candle sale has become a beloved tradition for candle enthusiasts around the country. Take advantage of this opportunity to illuminate your home with joy and savings.

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