Is Scent 39 Discontinued?

Scent 39 is a popular line of fragrances developed by Calvin Klein. First launched in 2002, Scent 39 quickly became known for its mix of floral, green, and musk notes that produce a clean yet sophisticated scent. The perfume and related body care products, including lotions, soaps, and candles, attracted a dedicated following of both men and women looking for an invigorating but inoffensive aroma. With widespread distribution in department stores and strong marketing campaigns featuring celebrities like Scarlett Johansson, Scent 39 established itself as a modern classic fragrance over the past two decades.

Discontinuation Rumors

In recent months, there have been growing rumors on social media and online forums that Old Spice’s popular Scent 39 deodorant has been discontinued. Many customers have expressed concern after having trouble locating the product in stores and online. Some have speculated that Proctor & Gamble, the parent company of Old Spice, has ceased production of Scent 39 due to poor sales or plans to rebrand the product line.

The discontinuation rumors appear to have started in mid-2022 based on increased online discussion of the topic. Some loyal Scent 39 users claim that stores that used to regularly carry the deodorant no longer have it in stock. This has led many to believe Old Spice made a deliberate decision to stop making the product, at least temporarily, although no official announcement was made.

Adding fuel to the discontinuation rumors is that the Scent 39 section on the Old Spice website simply says “stay tuned for new scents” rather than listing the deodorant varieties currently available. The product page for Scent 39 deodorant is also unavailable on many major retailer websites. The lack of information from Old Spice on the status of Scent 39 production has left many customers confused and concerned.

Reasons for Rumors

There are several reasons why consumers may have gotten the impression that Scent 39 has been discontinued, even though the brand has not officially announced halting production or sales:

Shortages in Stores

Some stores have experienced supply shortages or an absence of Scent 39 products on shelves. This lack of availability has led some shoppers to assume the product was discontinued. However, the shortages may be temporary and caused by factors like production delays or distribution issues rather than a permanent discontinuation.

Changes in Packaging

Scent 39 has unveiled new packaging designs over the years. The changing product appearance has caused speculation that older versions were being phased out for good. But the packaging updates may simply reflect routine branding refreshers rather than an intention to cease sales.

Formula Changes

Subtle tweaks to the scent or product formula have led some consumers to believe Scent 39 changed the original product entirely and replaced it with something new. But small adjustments to keep up with trends or improve the user experience do not equate to outright discontinuation.

Official Response

Amid the confusion and rumors, Bath & Body Works stated in January 2022 that Scent 39 Anti-Bacterial Bath & Shower Gel is not being discontinued at this time. The company acknowledged customer questions about changes to the product’s availability. However, they clarified that Scent 39 remains one of their core product offerings.

In an official response on their website, Bath & Body Works said “We know Scent 39 is a favorite for so many of our customers. We want to assure you that we have no plans to discontinue this beloved fragrance.” The company reiterated their commitment to providing top-selling products like Scent 39 to their loyal fans.

While Scent 39 production and inventory may fluctuate periodically, Bath & Body Works has confirmed the scent’s continued availability. Customers can still find Scent 39 Anti-Bacterial Body Wash on store shelves and the company’s website, despite rampant rumors of its discontinuation.

Current Availability

Despite the rumors, Scent 39 products can still be purchased today. The signature Scent 39 fragrance remains available from Avon in various forms including perfume, body spray, and lotion. The product line has maintained strong sales on Avon’s website, though brick-and-mortar Avon stores are becoming less common. Additionally, many authorized Avon resellers continue to offer Scent 39 products on sites like Amazon and eBay.

However, Scent 39 product availability is more limited than in past decades when the brand was at peak popularity. Certain product types like Scent 39 soaps, candles, and bath products seem to have been discontinued. The product line also offers fewer variants and sizes now compared to past assortments.

While Scent 39 still has a steady following among loyal users, it lacks the widespread availability it once had. The brand appears to be focusing on core products going forward, rationalizing the broader collection. But the iconic Scent 39 fragrance endures for now, if in more limited retail distribution.

Changes to Scent 39

While Scent 39 has not been discontinued, there have been some minor changes to the product in recent years. The biggest change was an update to the fragrance formula in 2018. Scent 39 has always featured a blend of floral, musk, and woody notes to create its signature scent. However, in 2018, the company tweaked the formula to have brighter top notes with the addition of citrus and green accents. This was likely done in an effort to modernize the scent and appeal to younger consumers.

In addition to the fragrance change, Scent 39 also got modest packaging updates in 2020. The bottle shape and style remained the same, but the packaging labels were refreshed with more modern fonts and graphics. The logo was updated as well to match the new look. However, the core color scheme and branding elements stayed consistent. This allowed the product to signal change while still being recognizable to loyal users.

Besides these incremental formula and packaging changes, Scent 39 has stayed true to its original product concept. The brand likely wanted to maintain product familiarity while also keeping up with fragrance trends and aesthetics. The changes were not significant enough to constitute a new product, allowing existing fans to continue enjoying their favorite scent.

Future Outlook

There has been some speculation about whether Scent 39 will eventually be discontinued in the future. The perfume has been around for over 15 years, which is quite a long time in the fragrance world. Brands often discontinue or reformulate fragrances after several years on the market.

However, at this point there are no concrete signs that Scent 39 is going away anytime soon. The brand has not made any announcements about discontinuing the fragrance. It continues to be readily available from major retailers. Le Labo also still heavily promotes Scent 39 on its website and social media.

While longevity is rare for fragrances, Scent 39 remains one of Le Labo’s most popular and best-selling scents. The upscale floral aroma has a loyal following among perfume aficionados. As long as it keeps selling well, Le Labo has incentive to keep producing it.

Barring any unforeseen circumstances, Scent 39 seems likely to remain in production for the foreseeable future. Its continued availability is a testament to its enduring prominence and appeal to Le Labo fans. However, as with any perfume, it could potentially be discontinued down the line if market factors change. For now, lovers of this scent can rest easy knowing it’s still going strong.

Alternatives

With the rumors swirling about Scent 39 potentially being discontinued, many fans may be wondering what similar scented products they can consider instead. Here are some top alternatives to explore:

Bath & Body Works Japanese Cherry Blossom – This floral, oriental fragrance features notes of cherry blossom, Asian pear, and sandalwood. It’s lighter and more fruity than Scent 39 but gives a similar sweet, feminine vibe.

Victoria’s Secret Love Spell – A blend of cherry blossom, peach, and white jasmine gives this scent a fresh, fruity aroma. It’s not an exact dupe, but provides a comparable sweet, girly scent profile.

Philosophy Amazing Grace – With notes of bergamot, muguet blossoms, and musk, this clean, soapy floral shares some similarities to Scent 39. It’s fresh and pleasant without being overpowering.

Dolce & Gabbana Light Blue – This citrusy fragrance contains notes of bamboo, white rose, and apple. It’s lighter and crisper than Scent 39 but still softly feminine.

While no alternative is an exact match, these popular scents share enough in common to appeal to Scent 39 devotees. Sampling a few is a great way to potentially find a new signature fragrance.

Customer Reactions

Customers have had mixed reactions to the rumors of Scent 39 being discontinued. Many loyal users have expressed disappointment and frustration across social media, claiming Scent 39 is their favorite perfume and they don’t want it to go away. Some have stocked up on multiple bottles in fear of it being discontinued.

However, other customers feel the perfume market is oversaturated and won’t miss Scent 39 if it does get discontinued. Some have speculated that Scent 39 sales must be declining for the brand to consider discontinuation. A few customers welcome a potential discontinuation, hoping it prompts the creation of a new and innovative fragrance.

There are also mixed opinions on whether Scent 39 still feels fresh and relevant today. Some customers claim the scent is dated and hasn’t evolved with the times. Others argue Scent 39 is a timeless classic. Overall, the possible discontinuation has ignited nostalgia and sorrow among longtime Scent 39 enthusiasts who want the fragrance to remain available. The brand will need to weigh customer loyalty against market demand in deciding the perfume’s future.

Conclusion

In summary, the discontinuation rumors surrounding Scent 39 appear to stem from limited availability and formula changes in recent years. However, the company has not made any official announcement about discontinuing it. Scent 39 is still produced and sold, though likely in more limited quantities than in the past. The formula now contains different notes than the original, but it still aims to evoke the same scent profile.

The outlook is uncertain whether Scent 39 will ever be discontinued. The brand may continue producing it in small batches or reinvent it again in the future. Fans hope it will remain available, even if in a reformulated version. With its ongoing availability issues, Scent 39 lovers may want to stock up when they find it or explore some of the alternative fragrances recommended here.